Mixology

3 articles

A person cheerfully making a colorful beer cocktail on a kitchen counter with fresh ingredients, showcasing the ease and appeal of DIY beer drinks.

Why Easy Beer Cocktails Are Surging in Popularity

Google searches for 'easy beer cocktails' surged 300% in the last six months, outpacing traditional cocktail recipes for the first time according to Google Trends, May 2024 .

David Jones·June 12, 2026

A close-up of an artfully presented cocktail in a unique, stylish glass, highlighting the importance of glassware in a bar's aesthetic.

The Edit

Cocktail Glassware: Trends, History, and Marketing Impact

In a fiercely competitive market, bars are turning to an unexpected battleground for differentiation: the specific shape and style of their cocktail glassware.

David Jones·May 26, 2026

A meticulously prepared zero-proof cocktail sits on the polished bar of Superbueno, a top-ranked NYC cocktail bar, highlighting its innovative approach to mixology.

Mind & Body

Superbueno's Rise Shows What Defines a Cocktail Bar in 2026

Superbueno in New York City, ranked ninth on North America’s 50 Best Bars 2026, isn't just serving drinks; it's redefining the very essence of a top-tier cocktail experience.

Javier Rodriguez·May 26, 2026