In 2026, while Philadelphia prepares to host a World Cup match on Independence Day, surf towns like Holden Beach, North Carolina, are quietly seeing a surge in bookings. This marks a shift in American summer travel. Major cities gear up for grand historical celebrations and international events, but travelers increasingly opt for short-haul domestic escapes focused on active hobbies in lesser-known areas. Airbnb's summer travel trends report confirms this, showing travelers prioritize activities like surfing, golfing, and boating over traditional sightseeing, according to Euronews. The summer of 2026 will likely see a split in travel trends: both grand national events and intimate, activity-driven domestic trips will gain prominence, diversifying the travel landscape.

5 Top Summer Travel Destinations 2026

Lesser-known US destinations are gaining popularity. North Carolina surf towns show renewed interest, according to Euronews. Listings near golf courses, lakefronts, and surf spots have experienced significant booking growth, as reported by Hotel Online. Significant booking growth in listings near golf courses, lakefronts, and surf spots indicates a clear preference for hands-on, experience-led travel over passive observation, suggesting a shift in how Americans define a valuable vacation.

  1. 1. Holden Beach, NC

    Best for: Surfing enthusiasts and families seeking a quiet, active beach getaway.

    Strengths: Ideal for water sports; family-friendly atmosphere; lower cost than major resorts | Limitations: Limited nightlife options; fewer luxury amenities | Price: Moderate

  2. 2. Nags Head, NC

    Best for: Adventurous travelers interested in surfing and scenic coastal experiences.

    Strengths: Excellent surfing conditions; diverse outdoor activities; historic lighthouses | Limitations: Can be crowded during peak season; fewer fine dining options | Price: Moderate

  3. 3. Kill Devil Hills, NC

    Best for: History buffs and active beachgoers seeking a blend of recreation and heritage.

    Strengths: Rich aviation history; good surf spots; varied dining | Limitations: Commercialized areas; traffic can be heavy | Price: Moderate

  4. 4. Folegandros, Greece

    Best for: Gen Z travelers and those seeking an authentic, less-crowded Greek island experience.

    Strengths: Authentic charm; beautiful landscapes; fewer crowds than Santorini | Limitations: Limited direct access; less developed tourism infrastructure | Price: Moderate-High

  5. 5. Ubatuba, Brazil

    Best for: Surfers and nature lovers looking for an emerging, active South American destination.

    Strengths: Excellent surfing beaches; lush Atlantic Forest; diverse wildlife | Limitations: Rainy season can affect travel; some areas require a car | Price: Moderate