Consumer Demand

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Global market graph showing a sharp increase in whey protein prices, with people consuming protein products due to the proteinmaxxing trend.

Proteinmaxxing Trend Fuels Record Global Whey Protein Prices

The price of a tonne of whey protein concentrate (80%) skyrocketed from £4,302 in June 2023 to an astonishing £23,751 in June this year, leaving food manufacturers scrambling to absorb the shock.

Javier Rodriguez·June 21, 2026